“Creating prosperity instead of fighting poverty“, Clayton Christensen and Efosa Ojomo say in their book “The Prosperity Paradox”. – But isn’t that the same thing?
No, it isn’t. The task determines the action.
If we aim to fight poverty, we look at the dimensions of poverty and eliminate the scarcity of water, food, housing or income.
But if we want to create prosperity, we need to look at companies and innovations. Successful companies solve people’s problems in such a way that they can afford the products they offer. This is how market-creating innovations are born.
More in my new book, unfortunately only in German for now:
